A self-taught woman with a passion for the history and sociology of clothing, Héloïse created Hello World in 2023, tired of not finding functional and ethical clothing.
Drawing inspiration from movement, nature, and everyday moments, her designs reflect her fight for fairer fashion.
Héloïse sources vintage fabrics from dormant stocks and innovative recycled materials to bring her ideas to life.
She is the creator of the podcast 'Les Mains dans les Poches' where she delves into the forgotten history of clothing to better deconstruct its perception.
Photographer and art director, Layla is the eyes of Hello World. Through her lens, clothes are revealed and come to life.
In parallel, she gave birth to AMSEM in 2022, a creative structure that merges music and image to create unique experiences, acting as both a label and a creative studio.