Victorien Breux x Hello World 'La Mer'

A collaboration sparked by a meeting, celebrating the emergence of a new artist and the arrival of a fresh voice on the French music scene.

To celebrate the launch of Victorien Breux's solo career and announce the new edition of the iconic Pokka jacket in recycled denim,
Hello World created a custom design for the artist.

The goal: to represent Victorien’s roots and his first love—the sea.
From a photo in his archives emerged a dreamy, poetic embroidery blending symbols and landscapes.